If you would like to bring your nanotechnological innovation to commercial success with Nanostart Asia at your side, you should ideally be able to answer “yes” to all of the following questions:

• Have you developed a nanotechnology-based product or process – or are you in the process of doing so – which stands to either create a new market or revolutionize an existing market from the bottom up?
• Does your innovation represent a technological breakthrough, is it your own intellectual property, and do you have all necessary patent rights?
• Does your product or process offer the solution to a clearly defined customer need, and does it offer compelling advantages? Is it the problem solver which has long been sought by the market?
• Are your target customers open to new ideas and ready to adopt your product or process? If it comes at a higher cost, are they prepared to pay this?
• Are your target markets flexible and dynamic, and are they prepared for the fundamental transformation which your nanotechnological innovation will bring?